Seminar
Registration is Easy with WebSurvey/400
When you hold a seminar or product
demonstration, how do you turn names on a mailing
list into prospects?
How can you gather information from prospective
attendees at your seminars, meetings and presentations
that will allow you to best identify their needs
-- needs your company can address?
Return postcards and telephone response only give
you part of the picture. You have the attendee's
name, company affiliation, and a telephone number
-- and often nothing else.
When you use WebSurvey/400 to generate seminar registration
forms, you can gather information from your attendees
in advance, helping you better prepare to address
their concerns in your presentation materials. And,
you have this information permanently stored in
an IBM Universal Database (DB2) file, which you
can then use to generate lists for targeted mailings.
Another benefit of using WebSurvey/400 for seminar
registrations is added convenience for respondents.
"A more automated registration method helps us to
more accurately predict actual seminar attendance,"
states John Muoio, Strategic's Technical Products
Manager, "and we receive valuable information that
allows us to better serve our prospective customers."