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Invlogo.gif - 8760 BytesMikasa uses WebSurvey/400 for a Personal Touch

When Mikasa, Inc. wanted to deploy Mikasa.com, a Web-based proof-of-concept gift shopping site in time for the 1999 Christmas shopping season, they wanted to be able to serve customers who needed assistance or service beyond that offered by the store's gift selection. By implementing a Personal Shopper service on the store site, Mikasa was able to provide individualized, personal service, thus breaking down the "wall of impersonality" that concerns many nascent e-businesses.

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The Personal Shopper allowed the customer to enter any request in a free-form fashion, as well as the best time to call. Responses from the survey were forwarded directly to Mikasa's Customer Service Department, which answered each request, personally and individually.
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Mikasa.com uses WebSurvey/400 for a Personal Touch


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